The 3 Traps that keep entrepreneurs stuck in the Red Environment.
How to transition into the Blue Environment to dominate your market.
The EDIC Strategy (Eradicate, Decrease, Increase, Construct) to create a New Value Shift (NVS).
The 6 Steps to move from Red to Blue and achieve Value Innovation.
Real-world examples of businesses thriving in the Blue Environment.
"The difference between struggle and success lies in the environment you choose. Stop fighting in the Red and start thriving in the Blue!"
In Red to Blue, India’s top Entrepreneur Coach, T.I.G.E.R. Santosh Nair, unveils the harsh reality of business today—most entrepreneurs are trapped in the Red Environment, struggling with price wars, competition, and survival tactics. He identifies the 3 major traps—Price Trap, Sameness Trap, and Surplus Society Trap—that keep businesses from scaling.
But there is a way out—the Blue Environment, where businesses break free from existing limitations and create uncontested markets. Mr. Nair explains the EDIC Strategy, which helps entrepreneurs shift value by:
- Eradicating unnecessary elements of their business model.
- Decreasing aspects that don’t add value.
- Increasing what differentiates them.
- Constructing new strategies that redefine their industry.
With a structured 6-Step Plan, this program guides entrepreneurs in:
1 Recreating Market Boundaries with six powerful methods.
2 Envisioning a Winning Strategy for sustainable success.
3 Breaking the 3 Doors of Customers to unlock hidden opportunities.
4 Getting the Strategic Flow Right for smooth business expansion.
5 Conquering Key Organizational Hurdles that block progress.
6Constructing Execution into Strategy to ensure lasting impact.
By mastering these strategies, you will learn how to innovate, expand, and dominate your market without competing in the overcrowded Red Environment.
Are you ready to move from Red to Blue and transform your business? Watch this program and start playing by your own rules! 🚀
Mr. Nair warns us that growth, scaling up is neither necessary nor mandatory, it is just a Choice that we have when we start an Organization. It is only if w...
In the journey of Entrepreneurship, an entrepreneur gets many opportunities. these opportunities might be for increasing the business, developing the team, o...
In this course Aag hi Aag, T.I.G.E.R. Santosh Nair, a renowned Entrepreneur Coach, Motivational Guru, and Visionary, shares strategies for personal succ...